About Billund
Billund's relationship with Lego is closer to that of Hershey to chocolate or Bordeaux to wine — the town would barely exist without the small plastic brick invented here in 1949 by carpenter Ole Kirk Christiansen, whose woodworking shop pivoted to wooden toys, then to the interlocking plastic studs that would become a 9-billion-euro empire. Today the original LEGOLAND, opened in 1968 and the model for every other park in the global chain, is the headline attraction: 65 million bricks make up Miniland's recreations of European landmarks, alongside roller coasters, water rides, and a Ninjago-themed expansion that genuinely thrills children. The newer LEGO House (opened 2017), a startling stack of giant white blocks designed by Bjarke Ingels in the town centre, is the more interesting of the two for adults — think Lego as design philosophy: experience zones, the world's largest public Lego store, a Tree of Creativity made of 6.3 million bricks, and serious creative play stations for all ages. Billund Airport is one of the easiest gateways to Jutland and a major Ryanair/Wizz hub for the whole region.